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Gemma is sat smiling holding her Canon camera and looking at a photograph she has editing on her MacBook.

Capturing the face,
story & heart
behind your business

Yorkshire Personal Branding Photography

I empower business owners to show the world who they are, what they offer and how they do it.

In order for them to stand out, grow their business and connect with their customers.

With my artistic eye & entrepreneur's heart -

Let me capture your YOU-nique story!

Heather from Winterburn Design Studio is stood underneath a large umbrella of brightly coloured leaves in a park in Autumn. She has a scarf and hat on but is smiling in the autumnal sunshine.

What is Personal Branding?

It's a feeling. Your passion. Your story!

People connect with people.

Perfectly captured images are a powerful tool

to create an emotional connection to your business.

Invest in yourself and others will invest too.

What to expect from working with me...


There is only one you... so when it comes to a personal branding / lifestyle shoot, there is no one size fits all.

That is why I offer a unique, tailor made experience each time.

From our first connection phone call, through our collaborative planning process and on the day of the photoshoot, I will guide you through a custom made vision board for how the world will see you.

We will work together to find the perfect:-

  • Style to best represent your brand

  • Location (s)

  • Activities -not just poses!

  • Outfits

  • Way to tell your story & showcase what brings you to life.

I am a the creative director.

I am here to understand you, your brand and your needs.

To make you feel relaxed, happy and confident whilst I capture priceless moments.

I take photos that are authentic and natural
Charlotte holds a piece of fabric that she has designed and smiles proudly at the camera.

It's time you invested in YOU!

Your business is more than your logo, product or's YOU.

Let me capture your story.

Gemma sits cross legged on the floor holding her camera and smiles.

As a visual storyteller, I know that you & your business are unique. Your personal branding session should be too.

Which is why I offer a completely tailor made service from start to finish.

I make it my mission to understand you, your business, personality, style and brand.

Gemma went above and beyond for my tufting workshop photoshoot! 

She took the time to understand me and my brand -making the entire experience incredibly personalised.

I felt completely supported throughout the process and the end result -a stunning portfolio of photographs!

I couldn't stop smiling as I scrolled through my gallery.

I can't wait to collaborate with Gemma again on my next personal branding photoshoot!

— Lujing

Tadatuft UK

I found myself very lucky when I discovered Gemma, even from our initial conversation she was warm & approachable.

She really took the time to get to know me & my brand personally above anything else.

I felt valued & prioritised by her at every moment in the journey to receiving the most awesome portfolio for my brand.

I felt comfortable in front of the camera because of Gemma's direction & encouragement.

In a sea of photographers, Gemma really stands out & there's a reason for it. She's awesome at what she does! I cannot recommend her highly enough!

— Jessica

The Jewellery Consultant

I had the opportunity to have a session with Focus Gem Photography,

I haven't had a personal branding session before, but it turned out to be great fun.

Gem put me at ease straight away with her friendly, professional approach.

There were times I barely knew she was there as she snapped away as I did my work.

I wanted relaxed, natural images in my studio and Gemma did just that!

I love the finished images, so if you're thinking of having some high quality images taken for your business I highly recommend Gem.

— Sarah

Sarah Perry Fine Art

Why choose me...


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